Xeerpa: Social Login, Actionable Intelligence Socialize your CRM to take your marketing campaigns and UX experience personalization to the next level. Xeerpa brings an innovative social network profiling technology which allows to leverage the benefits of social login by collecting and analysing the big data users share on social networks, such as their interests, travel history, brand affinity, influence and engagement scores. Why Xeerpa? Xeerpa’s technology provides brands with actionable intelligence that allows marketing teams to create powerful segmentations, personalize campaigns, identify qualified leads, and take the user experience to the new level. Xeerpa has a solid track record of increasing conversion rates, boosting ROI and customer loyalty of multinational companies, such as AMC Networks, BBVA, Heineken, Iberia, Nestlé, Porsche, Shiseido… as well as smaller companies from a variety of industries. Access a range of KPIs allowing you to analyze information that your users share across social media platforms, on not only a macro level, but also as individual target segments. With such granularity you can easily identify what makes your users unique. For example, you may want to compare young users with high engagement scores across multiple custom segments like Runners, Movie Lovers or Vegans. How does it work? Through a Social Login integrated in websites, promotions, Wi-Fi spots or mobile apps, Xeerpa extracts users’ social network data, willingly shared with the brands, applies the analysis algorithms in real time and presents the results on ready-to-use, user-friendly dashboards. Xeerpa easily integrates into most CRM and BI tools. Learn more: https://xeerpa.com/solutions/ What does it do? Based on the social network activity, Xeerpa analyses the individual’s likes, hobbies and interests in 300+ categories, as well as the individual’s influence, engagement and brand affinity rates. These insights are presented in a form of One-to-one Profiles and Dashboards with aggregated stats. In a matter of seconds, the client can apply complex filters, and export target segments to marketing campaign management tolls. Xeerpa sheds a light on the social world of each of your users by creating individual profiles based on: Interest score in over 300 categories Favorite brands, products and communities Social Influence, Engagement, Promotioner and Fan Value scores for each user Socio-demographic, educational and professional background Geo-Location details, check-ins Favorite apps and platforms